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Products related to Creativity:


  • One Up : Creativity, Competition, and the Global Business of Video Games
    One Up : Creativity, Competition, and the Global Business of Video Games

    What explains the massive worldwide success of video games such as Fortnite, Minecraft, and Pokémon Go?Game companies and their popularity are poorly understood and often ignored from the standpoint of traditional business strategy.Yet this industry generates billions in revenue by thinking creatively about digital distribution, free-to-play content, and phenomena like e-sports and live streaming.What lessons can we draw from its major successes and failures about the future of entertainment?One Up offers a pioneering empirical analysis of innovation and strategy in the video game industry to explain how it has evolved from a fringe activity to become a mainstream form of entertainment.Joost van Dreunen, a widely recognized industry expert with over twenty years of experience, analyzes how game makers, publishers, and platform holders have tackled strategic challenges to make the video game industry what it is today.Using more than three decades of rigorously compiled industry data, he demonstrates that video game companies flourish when they bring the same level of creativity to business strategy that they bring to game design.Filled with case studies of companies such as Activision Blizzard, Apple, Electronic Arts, Epic Games, Microsoft, Nexon, Sony, Take-Two Interactive, Tencent, and Valve, this book forces us to rethink common misconceptions around the emergence of digital and mobile gaming.One Up is required reading for investors, creatives, managers, and anyone looking to learn about the major drivers of change and growth in contemporary entertainment.

    Price: 25.00 £ | Shipping*: 3.99 £
  • Explain Me This : Creativity, Competition, and the Partial Productivity of Constructions
    Explain Me This : Creativity, Competition, and the Partial Productivity of Constructions

    Why our use of language is highly creative yet also constrainedWe use words and phrases creatively to express ourselves in ever-changing contexts, readily extending language constructions in new ways.Yet native speakers also implicitly know when a creative and easily interpretable formulation—such as “Explain me this” or “She considered to go”—doesn’t sound quite right.In this incisive book, Adele Goldberg explores how these creative but constrained language skills emerge from a combination of general cognitive mechanisms and experience.Shedding critical light on an enduring linguistic paradox, Goldberg demonstrates how words and abstract constructions are generalized and constrained in the same ways.When learning language, we record partially abstracted tokens of language within the high-dimensional conceptual space that is used when we speak or listen.Our implicit knowledge of language includes dimensions related to form, function, and social context.At the same time, abstract memory traces of linguistic usage-events cluster together on a subset of dimensions, with overlapping aspects strengthened via repetition.In this way, dynamic categories that correspond to words and abstract constructions emerge from partially overlapping memory traces, and as a result, distinct words and constructions compete with one another each time we select them to express our intended messages. While much of the research on this puzzle has favored semantic or functional explanations over statistical ones, Goldberg’s approach stresses that both the functional and statistical aspects of constructions emerge from the same learning mechanisms.

    Price: 28.00 £ | Shipping*: 0.00 £
  • Stifled Creativity
    Stifled Creativity


    Price: 36.99 £ | Shipping*: 0.00 £
  • On Creativity
    On Creativity

    Creativity is fundamental to human experience. In On Creativity David Bohm, the world-renowned scientist, investigates the phenomenon from all sides: not only the creativity of invention and of imagination but also that of perception and of discovery.This is a remarkable and life-affirming book by one of the most far-sighted thinkers of modern times.

    Price: 16.99 £ | Shipping*: 3.99 £
  • How does artificially created creativity or computer creativity work?

    Artificially created creativity or computer creativity works by using algorithms and machine learning techniques to generate new and innovative ideas, designs, or solutions. These algorithms are trained on large datasets of existing creative works, such as art, music, or literature, and then use that knowledge to generate new content. The process often involves a combination of pattern recognition, probabilistic modeling, and optimization to produce creative outputs that mimic human creativity. While the results may not always be indistinguishable from human creativity, they can still be valuable for generating new ideas and inspiration.

  • Is creativity learnable?

    Yes, creativity is learnable. While some people may have a natural inclination towards creativity, it is a skill that can be developed and honed through practice and exposure to new ideas and experiences. By engaging in activities that stimulate the imagination, such as brainstorming, exploring different perspectives, and trying new things, individuals can enhance their creative abilities. Additionally, learning techniques for problem-solving, critical thinking, and divergent thinking can also help foster creativity. Overall, with the right mindset and effort, anyone can cultivate and improve their creativity.

  • What is creativity?

    Creativity is the ability to generate new and innovative ideas, solutions, or products. It involves thinking outside the box, breaking away from conventional thinking, and approaching problems or tasks in a unique and original way. Creativity can manifest in various forms, such as art, music, writing, problem-solving, and entrepreneurship. It is a valuable skill that can lead to breakthroughs, advancements, and positive change in various fields.

  • Need ideas, need creativity.

    When seeking ideas and creativity, it can be helpful to try new experiences, explore different perspectives, and engage in activities that inspire you. Surrounding yourself with diverse sources of inspiration, such as art, nature, or conversations with others, can also spark creativity. Additionally, setting aside dedicated time for brainstorming, journaling, or mind mapping can help generate new ideas and innovative solutions. Remember to stay open-minded and embrace the process of experimentation and iteration to foster creativity.

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  • Design Creativity
    Design Creativity

    Design creativity describes the process by which needs are explored and translated into requirements for change.This Element examines the role of design creativity within the context of healthcare improvement.It begins by outlining the characteristics of design thinking, and the key status of the Double Diamond Model.It provides practical tools to support design creativity, including ethnographic/observational studies, personas and scenarios, and needs identification and requirements analysis.It also covers brainstorming, Disney, and six thinking hats techniques, the nine windows technique, morphological charts and product architecting, and concept evaluation.The tools, covering all stages of the Double Diamond model, are supported by examples of their use in healthcare improvement.The Element concludes with a critique of design creativity and the evidence for its application in healthcare improvement.This title is also available as Open Access on Cambridge Core.

    Price: 17.00 £ | Shipping*: 3.99 £
  • Against Creativity
    Against Creativity

    From line managers, corporate CEOs, urban designers, teachers, politicians, mayors, advertisers and even our friends and family, the message is 'be creative'.Creativity is heralded as the driving force of our contemporary society; celebrated as agile, progressive and liberating.It is the spring of the knowledge economy and shapes the cities we inhabit.It even defines our politics. What could possibly be wrong with this?In this brilliant, counter intuitive blast Oli Mould demands that we rethink the story we are being sold.Behind the novelty, he shows that creativity is a barely hidden form of neoliberal appropriation.It is a regime that prioritizes individual success over collective flourishing.It refuses to recognise anything - job, place, person - that is not profitable. And it impacts on everything around us: the places where we work, the way we are managed, how we spend our leisure time.

    Price: 9.99 £ | Shipping*: 3.99 £
  • Constraints and Creativity : In Search of Creativity Science
    Constraints and Creativity : In Search of Creativity Science

    This book studies creativity in its own right in the search for a creativity science.If we assume that creativity can best be described by constraint theory, the complexity and paradoxes of creativity can be reduced by dividing it into manageable sections.The model is tested and evidenced by numerous historical cases of pioneering work within the three intellectual fields: science, art, and technology.The model guides non-specialists from the many disciplines studying creativity and demonstrates the first principles of creativity science.Going all the way back to Aristotle, the author makes the basic ideas of the original founder of creativity science accessible and up to date with current research.

    Price: 22.99 £ | Shipping*: 3.99 £
  • Creativity and Education
    Creativity and Education

    This book advances an environmental approach to enhancing creativity in schools, by interweaving educational creativity theory with creative industries environmental approaches.Using Anna Craft’s last book Creativity and Education Futures as a starting point, the book sets out an up-to-date argument for why education policy should be supporting a birth-to-workplace approach to developing creative skills and capacities that extends across the education lifespan.The book also draws on the voices of school teachers, students and leaders who suggest directions for the next generation of creative teachers and learners in a rapidly evolving global education landscape.Overall, the book argues that secondary schools must find a way to make more room for creative risk, innovation and imagination in order to adequately prepare students for creative workplaces and publics.

    Price: 99.99 £ | Shipping*: 0.00 £
  • Does school kill creativity?

    School can sometimes stifle creativity by focusing heavily on standardized testing and academic performance, which can limit opportunities for students to explore their own interests and express themselves creatively. However, many schools also offer arts programs, extracurricular activities, and project-based learning opportunities that can foster creativity. Ultimately, the impact of school on creativity depends on the specific educational approach and the support for creative expression within the school environment.

  • Can creativity be learned?

    Yes, creativity can be learned. While some people may have a natural inclination towards creativity, it is a skill that can be developed and honed through practice and exposure to new ideas and experiences. By engaging in activities that encourage creative thinking, such as brainstorming, problem-solving, and exploring different perspectives, individuals can cultivate their creativity and expand their creative abilities. Additionally, learning from and being inspired by others who are creative can also help to foster one's own creativity.

  • Are cover versions a sign of lack of creativity or of creativity?

    Cover versions can be seen as both a sign of lack of creativity and of creativity. On one hand, some may argue that artists who frequently rely on cover versions are lacking in originality and are not creating their own unique content. On the other hand, cover versions can also be a display of creativity, as artists reinterpret and put their own spin on existing songs, showcasing their talent and versatility. Ultimately, the perception of cover versions as a sign of lack of creativity or of creativity depends on the individual artist and their approach to creating music.

  • What does not foster creativity?

    Creativity is not fostered by rigid rules and strict guidelines that limit freedom of expression. Additionally, a fear of failure and a lack of encouragement can stifle creativity. Environments that do not allow for exploration, experimentation, and risk-taking also hinder the development of creativity. Finally, a lack of diversity and exposure to new ideas and perspectives can limit creative thinking.

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