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Macroeconomics : A European Perspective
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International Law : A European Perspective
This textbook offers for the first time a comprehensive analysis of the classic doctrines and main areas of international law from a European perspective, meeting the needs of the many European law schools teaching public international law in English.Special attention is devoted to the practice of the European Union, the Council of Europe and European States – both civil law and common law countries – with regard to international law.In particular the book analyses the interplay between international law, EU law and national law in the case law of the Court of Justice of the EU, the European Court of Human Rights and national jurisdictions in Europe.It provides the reader with insights into how the international legal practice of the EU and its Member States impacts the development of international law, both in terms of doctrines such as treaty-making and customary law, the exercise of (extraterritorial) jurisdiction, state responsibility and the settlement of disputes, as well as particular sub-fields of international law, such as human rights law and international economic law.In addition the book covers other important areas such as the use of force and collective security, the law of armed conflict, and global and regional international organisations.It provides European perspectives on all these issues and will be of great value to students, scholars and practitioners.
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Consumer Behaviour : A European Perspective
Get into the contemporary European Consumer mindset with this industry-leading text.Consumer Behaviour: A European Perspective, 7th Edition is the latest version of this market-leading textbook, providing the most comprehensive and engaging introduction to the field in Europe and around the world. Well known for its accessible, reader-friendly writing style and contemporary approach, this textbook is ideal for Second and Third-Year Undergraduates, as well as Master's students who study relevant courses. The latest version includes new examples and case studies from the European consumer viewpoint, aiming to retain the content's character.The extensive European material also comprises a number of extra advertisements that will help you study the different theoretical characteristics of marketing applications. The book does not limit knowledge to the European market, however: it also discusses the broader global consumer scene, with American and other non-European examples illustrating various similarities and differences. Key features include: 'Marketing Opportunity', 'Marketing Pitfalls', and 'Multicultural Dimensions' Boxes throughout the text illustrate the impact of Consumer Behaviour on marketing activities. 'Consumer Behaviour as I See It' Boxes feature marketing academics talking about the relevance of Consumer Behaviour issues in their everyday work. Brand new Case studies about European companies and topics offer a better insight into the world of Consumer Behaviour. New coverage of sustainable consumption and emerging technologies is integrated into the text. Extensive analysis of the new world of digital consumers, social media, and online behaviour. From theory to practice, this ultimate guide on Consumer Behaviour will support your understanding and critical thinking skills, offering the tools necessary to get into the contemporary European consumer mindset and excel in the field.
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Marketing Communications : A European Perspective
Learn the techniques and applications of marketing communications in a European context Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context.This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing and exhibitions.Building on the success of the last edition, the 7th edition uses examples, case studies and research results from various countries, industries and markets to make the concepts more practice orientated and help you grasp essential facts.Extensive case material on global brands like Snickers, Libresse, Guinness, Costco, Baunat, Trooper and Lego have been added to reflect the recent developments in marketing communications. Pearson, the world’s learning company.
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Which perspective?
The perspective that one chooses to adopt can greatly influence their understanding of a situation or issue. It can shape their beliefs, attitudes, and behaviors. By considering different perspectives, individuals can gain a more well-rounded view of a topic and make more informed decisions. It is important to be open to different perspectives in order to foster empathy, understanding, and collaboration.
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Which writing perspective?
The writing perspective refers to the point of view from which a story is told. It can be first person, where the narrator is a character in the story and uses "I" to tell the story. It can also be second person, where the narrator addresses the reader as "you," or third person, where the narrator is not a character in the story and uses "he," "she," or "they" to tell the story. The choice of writing perspective can greatly impact how the reader experiences and interprets the story.
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From whose perspective?
The perspective from which a story or situation is being told can greatly influence the way it is perceived. It is important to consider the perspective of the narrator or the person telling the story, as well as the perspectives of the different characters involved. Understanding the different viewpoints can provide a more comprehensive understanding of the situation and can help to uncover different layers of meaning and interpretation.
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Is the cavalier perspective the same as the parallel perspective?
No, the cavalier perspective and the parallel perspective are not the same. The cavalier perspective is a type of 3D drawing where the object is shown in its true size and shape, but the depth is not shown accurately. The parallel perspective, on the other hand, is a type of 3D drawing where the object is shown with accurate depth and proportions using parallel lines to create the illusion of depth. In summary, the cavalier perspective does not accurately represent depth, while the parallel perspective does.
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Strategic Brand Management : A European Perspective
'Over the last 25 years, hundreds, perhaps even thousands, of books have appeared on the subject of brands and branding but Strategic Brand Management by Keller, given a global reach by Aperia and Georgson in this excellent European version, is surely the gold standard.This work is, quite simply, the best in its field.' John Murphy, founder of Interbrand. Develop your brand management skills with practical insights from the industry Strategic Brand Management: A European Perspective, 2nd edition, by Kevin Lane Keller, Tony Aperia, and Mats Georgson, aims to equip managers with the tools and understanding to be able to improve the long-term profitability of their brand strategy. This edition incorporates the latest thinking and developments from academics and industry professionals in the field, providing you with a balance of theory and practical knowledge.The chapters guide you systematically through the main topics, from the subject of brands to brand equity and strategic brand management, including the design and implementation of marketing programmes.The text also contains activities to guide your learning and teach you how to build, measure, and manage brand equity. The 2nd edition contains a range of updated features to accommodate your learning, including: Additional cases and examples from well-known European brands are included to appeal to students outside the US. New Brand Briefings spotlight brand management scenarios as experienced by real-life companies and organisations, showing you how brands are operated.Case studies for this edition include Google, Zara, & RyanairFurther coverage of channel management and B2B research on brands, compared to the previous edition. Combining practical insights with a strong theoretical foundation, this text will assist you in your day-to-day managerial decisions as well as long-term brand decisions.
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International Business Economics : A European Perspective
This text explores international business economics from a European perspective, dealing not only within business in Europe but with the external trading relationships of the EU and the position of European firms in a globalized economy.An extensive website provides lecturers with support material. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/piggott/
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Person-Centred Therapy : A European Perspective
`In this scholarly book, Thorne and Lambers have gathered together significant contributions to the advancement of person-centred theory and practice from leading exponents of the approach in Austria, Belgium, Germany, The Netherlands, Norway and the United Kingdom....I found the book both stimulating and challenging. The insight it offers into working with "difficult" clients is invaluable and the sections on theory stretched me in my understanding of the approach.I strongly recommend it to anyone from within or without the person-centred tradition who wants to achieve a real understanding of the approach "post Rogers" and get to grips with the vibrancy and vitality of person-centred thought in Europe' - Counselling and Psychotherapy, The Journal of the British Association for Counselling and PsychotherapyThis book brings together up-to-date contributions to the development of person-centred theory and practice from leading European practitioners. The book makes available for the first time in English some of the most significant theoretical ideas and practical applications of a distinguished group of contributors at the cutting edge of the approach.It also gives a valuable insight into a vibrant professional network whose members are making a significant impact on the European world of counselling and psychotherapy.Covering a wide range of person-centred issues, the book provides unique and challenging material that will act as a springboard for debate at many levels between experienced practitioners, supervisors, trainers and trainees.
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Law of Remedies : A European Perspective
With the increasing importance of the concept of remedies in European private law, this book focuses on remedies as a distinctive and novel field of European legal research.It considers the common law tradition (England and Wales), as well as the civil law viewpoint (on the example of Germany), making the case for a European law of remedies. It is argued that 'remedies' are an enforcement tool influencing the scope of substantive rights.In doing so, the book analyses different mechanisms of enforcement, including the debate on private versus public enforcement as well as the perspective of criminal law.The enforcement of rights is understood as an intradisciplinary task.Remedial law is, however, distinct from procedural law, as well as from substantive law in a narrow sense.Subsequent to defining the scope of a law of remedies, this book analyses several underlying principles and common themes.For example, the proportionality test is presented as fundamental principle in European remedial law.The value gained by identifying common ground is e. g. illustrated with respect to damages in European Private Law.Especially in IP law, in turn, the CJEU rulings and secondary European legislation confirm the importance of proportionate remedies.Moreover, within the law of remedies the function of each remedy can be analysed, and respective interests can be balanced. Further examples that reveal the importance of a sophisticated enforcement are the CJEU's recent extension of the concept of communication to the public, the notice-and-take-down-procedure in intermediary liability cases and remedies for non-conformity of digital content or consumers' remedies in European contract law.In German patent law, the development of grace periods and shareholders rights in German corporate law can be analysed from a "remedy" perspective as well. Overall, this book demonstrates that remedies are more than just an addendum and innovatively presents an emerging research area.As such, it is of great relevance to all lawyers concerned with questions surrounding the enforcement of rights: international academics as well as practitioners.
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What distinguishes the parallel perspective from the vanishing point perspective?
The parallel perspective, also known as isometric perspective, does not use a vanishing point to create the illusion of depth. Instead, all lines remain parallel and do not converge towards a single point. This results in a more uniform and less realistic representation of space. In contrast, the vanishing point perspective uses a single vanishing point to create the illusion of depth and three-dimensional space, resulting in a more realistic and dynamic representation of objects and scenes.
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What is the difference between central perspective and parallel perspective?
Central perspective, also known as one-point perspective, is a type of linear perspective where all lines converge to a single vanishing point on the horizon. This creates the illusion of depth and distance in a two-dimensional drawing or painting. On the other hand, parallel perspective, also known as two-point perspective, involves two vanishing points on the horizon line, making it suitable for depicting objects from different angles or viewpoints. In parallel perspective, objects appear more realistic and three-dimensional compared to central perspective.
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Is the internal perspective and the external perspective always distinguishable?
The internal perspective and the external perspective are not always easily distinguishable. The internal perspective refers to an individual's thoughts, feelings, and experiences, while the external perspective refers to how others perceive and interpret the individual's behavior. However, these perspectives can often be intertwined, as an individual's internal experiences can influence their external behavior and how others perceive them. Additionally, individuals may not always be aware of their own internal perspective, making it difficult to separate from the external perspective. Therefore, while the two perspectives are distinct in theory, in practice they can be interconnected and challenging to differentiate.
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How do interior perspective and exterior perspective tell a story?
Interior perspective and exterior perspective both contribute to telling a story by providing different viewpoints and insights into a scene or setting. Interior perspective allows the viewer to see the world from the character's point of view, providing a more intimate and personal understanding of their experiences and emotions. On the other hand, exterior perspective offers a broader view of the environment and can reveal details and context that the character may not be aware of, adding depth and complexity to the story. Together, these perspectives work in tandem to create a multi-dimensional and immersive narrative that engages the audience on various levels.
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